Sports Illustrated Kicks Off New Fantasy Football Game
REDWOOD CITY, Calif.–(BUSINESS WIRE)–Kabam (formerly Watercooler) and SPORTS ILLUSTRATED take armchair quarterbacking to new levels with the debut of SI Fantasy Football. Serving as the first and only multiplatform game that caters to the socially minded fantasy football fan, Kabam and SI have introduced innovations that let fans manage their team and interact with friends directly through Facebook, through SI.com and from any mobile device. SI Fantasy Football is presented by GMC and Finish Line.
Fantasy Football takes on new social networking elements with SI Fantasy Football 2010.
“Kabam takes fantasy football to a new level of fun through the social elements that traditional online fantasy sports games just can’t offer.”
.“We’ve partnered with SPORTS ILLUSTRATED to create a fantasy football game that leverages the social experience of Facebook,” said Chris Carvalho, COO of Kabam. “Fans who play SI Fantasy Football not only draft the ultimate team, but get to talk smack and socialize with all of their Facebook friends while doing it.”
SPORTS ILLUSTRATED, the leader in fantasy sports news, will bring players the latest information, analysis and perspective from their award-winning editorial team. A full SI Fantasy Football draft kit is available to download through the application on Facebook and on SI.com/FantasyFootball. It includes top 100 player profiles, key position rankings and mock drafts from Sports Illustrated’s editorial team.
“We wanted to create a new fantasy football experience that reached fans where they were already getting information and communicating with their friends,” said Kenneth Fuchs, Vice President and General Manager of SPORTS ILLUSTRATED DIGITAL. “The partnership with Kabam represents a combination of best-in-class social gaming with the content and access people expect from Sports Illustrated.”
Kabam consulted with NFL Hall-of-Famer and Super Bowl champion Ronnie Lott while developing SI Fantasy Football. “Football fans like to compete and talk smack with their friends,” Lott said. “Kabam takes fantasy football to a new level of fun through the social elements that traditional online fantasy sports games just can’t offer.”
Who did SI’s football writers and editors have as their first picks in a full Mock Draft? Here’s their lineup:
RB Chris Johnson
RB Ray Rice
RB Adrian Peterson
RB Maurice Jones-Drew
RB Frank Gore
QB Peyton Manning
QB Drew Brees
RB Rashard Mendenhall
WR Andre Johnson
RB Michael Turner
RB Steven Jackson
RB DeAngelo Williams
For full draft analysis, tips and a guide to winning your league, download the Fantasy Football Draft Kit available at SI.com/FantasyFootball.
SI Fantasy Football is completely free to play. Football lovers can find it at http://www.si.com/fantasyfootball or at http://apps.facebook.com/sifantasyfootball.
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